UC Berkeley's innovation and entrepreneurship community was represented for the first time at the world-famous South by Southwest Conference in Austin, TX by Caroline Winnett, Executive Director of Skydeck Berkeley. Her presentation focused on how the application of the Scientific Methodology can contributes to startup success.
Winnett is Executive Director at SkyDeck, a UC Berkeley startup accelerator that hosts over 60 companies per year, providing guidance, mentors and resources from the UC Berkeley entrepreneur and investor ecosystem. Prior to SkyDeck, Winnett was a serial entrepreneur; she co-founded NeuroFocus, the pioneer company in the neuromarketing industry, which was acquired by Nielsen in 2011. She is a recognized speaker on startups, accelerators, and neuromarketing, and is an active angel investor, advisor and board member for several startups in mobile, IoT, internet, and travel. Winnett is also a Cal alum; she received her MBA from UC Berkeley's Haas School of Business.